Subject:
Principles of Business
As students of Principles of Business it is
imperative for students to understand the dynamics of the marketing mix; namely
product, price, promotion and place. In
this lesson, emphasis will be placed on the Product.
Analyse Learners
General Characteristics:
This is a class of 18 students at the Emerald High School
Specific Entry Competencies:
Although some of the students have been exposed
to the terms, the concepts are relatively new to most of the students. The student vocabulary will have to be
developed. Students are familiar with
the needed internet skills which are needed for browsing. Students are fluent in keyboarding skills.
Learning Styles:
Students read fairly well with average
comprehension skills. Nearly all of the
students prefer learning activities that involve tactile or kinesthetic
activities. Visual learning is also
effective. Students are comfortable with
auditory instruction. Many of the
students experience anxiety with written exams.
As a result, the students prefer to be tested on participation in group
work, contribution to classroom discussions and practical activities such as
demonstrations, role play etc.
State Objectives:
Students will be able to do the following:
1.
Define the term marketing mix.
2.
Identify
the four (4) elements of the marketing mix.
3.
Define
the term product.
4.
Examine
products to determine its characteristics such as names, labels, packaging,
size and quality.
Select Methods, Media and Materials
Method
- Students will
observe an instructional presentation at the beginning of the lesson
defining the specifics of marketing, the marketing mix and the 4 P's of
marketing . (http://www.youtube.com/watch?v=JIirzTdaey4&feature=related)
- Using three (3) household
products, the students will identify the elements of the marketing mix as
demonstrated in the video. Students
will work in groups of threes.
- Students will share
their findings with their peers on the class blog.
- Students will
create an imaginary product to "sell" to the other students in
the class. This product may be a mock-up of an actual product, a poster
board representation, or a computer-generated model of a product. The
product developed will be "something found in a grocery store".
- Students will then
present this "product" to the class in an effort to sell the
specific item.
- Groups will comment
on each other’s presentation on the class blog. Students will comment on the impact of
the marketing of the product based on packaging, labeling and
branding. Students will post their
comments on the class blog.
- Students will
complete an online assessment to determine their understanding of the
concepts taught.
- Instructor will
distribute a handout on Marketing Terminology (to serve as an information
sheet).
Media and materials:
- Computer with
Internet access – Students will use the computers to search for
information on the marketing mix to supplement what was provided by the
video. Students will also share
their findings with their peers using the class blog.
- LCD Projector – to
project the video to the entire class
- PowerPoint software
- Household products
– Students will identify elements of the marketing mix.
- Pens/Pencils
- Notepaper
- Video – Marketing
Mix
- Required text
- Chalk
- Board
- Class blog
Utilise
Media and Materials
Preparing the Environment
The Information Technology Lab will be used and
has already been set up to provide a stable working and learning environment
for the students. There are 25 working computers in the lab. The projector has already been set up. The video is reading for viewing. The classroom is already set up to optimize
student participation. Tables are
arranged for ease of small group interaction while allowing whole class
discussions and viewing of the presentation.
Lighting, climate and noise control are all adequate for the lesson.
Preparing the Audience
Students will be presented with the overall plan
and objectives for the lesson. Students
will be randomly placed into groups.
The
following scenario will be used to gain the students’ attention: Think of your favourite chocolate bar or
sneakers. Students will be asked to think of three ways these items are
marketed to them and then share them with a partner. (Packaging,
advertising types – TV, magazines, newspapers, 2 for 1 promotions, price).
Require
Learner Participation
The
teacher poses the following questions to get students motivated about the
topic:
What
are some of the things which attract you to buying certain products?
Is
it the packaging, the labels, the brand?
What
do you understand by the term ‘product?’
1. Students will be divided into groups of threes
to examine three (3) household products to identify various elements of the
marketing mix.
2.
The
following sites may be recommended to the students:
3. Students will be
reminded of the importance of staying focused on the assignment and not stray
onto sites which are not related to the topic.
4. Groups will present on
their discussions (face-to-face and on the blog).
5. In groups, the students
will create an imaginary product and will attempt to sell it to their peers.
6. Students will comment
(on the class blog) on the effectiveness of the product in terms of packaging,
labeling and branding.
7. Students will complete
an online assessment.
Evaluate and Revise
Learner Evaluation
Each student will complete a Peer Evaluation Form of each
of their group member’s participation in the group activity (brainstorm
activity, browsing the Internet, creating the product). This is simply to obtain feedback for future
planning.
Peer Evaluation Group
Form
Directions: In the spaces below, honestly evaluate the
work of other students in your group by
ticking Yes or
No.
Evaluator’s
Name:_______________________________________ Date:________________
Group: _______________ Group Member’s name (being evaluated)
__________________
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Questions
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Yes
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No
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Did
this group member complete his/her assigned tasks for the group?
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Was
the group member willing to accept the assigned tasks?
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Were
you satisfied with the quality of this group member’s work?
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Would
you want to work with this person again?
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Students will complete and online assessment quiz.
Methods and Media Evaluation
Students will complete a learner evaluation form to provide
information on the overall delivery, content and relevance of the lesson. Teacher evaluation of the lesson will be
based on observation of student participation, group presentations, class
discussion (How does participation with this lesson compare with that of other
lessons?). It will also take into
account the impact of the packaging, labeling and branding of the product which
the students created.
Learner Evaluation Form
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Student’s
Name:
Date:
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Please
answer these questions as honestly as possible. These responses will be kept confidential.
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Please Tick Yes or No in the appropriate
box.
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Yes
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No
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The objectives were clearly explained
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I achieved the learning outcomes
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Learning activities were interesting
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I thought there was too much theory
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I felt my questions were clearly answered
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The learning environment was comfortable and relaxed
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The learning resources and materials were easily
understood
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The lesson was meaningful to my schoolwork and life
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The equipment, physical resources and environment
supported my learning
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Please complete this
sentence:
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The most useful
thing I learnt was
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Revise
Based on the feedback and discussions, it is clear that the
students enjoyed the lesson. The
composition of some of the groups will have to be revisited based on
feedback.
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