ASSURE Model Lesson Plan for PROMOTION

Title: Promotion – Element of the marketing mix

Subject: Principles of Business

Grade Level: Form Four

ANALYZE LEARNERS

General Characteristics

This lesson is intended for Form Four Principles of Business students who are presently in the process of grasping the concept of the marketing mix. Students are on the brink of understanding what marketing a product entails, and how the elements of the marketing mix- product, price, promotion and place all interplay to successfully sell a product or service.

Entry Characteristics

Participants should have a clear understanding of the importance of marketing a product, the marketing activities and the four elements or P’s (product, price, place, and promotion) of the marketing mix.

Learning Styles

Considering that promotion is the act of attracting the interest of the target market, students are expected to be creative, and to become actively involved in the learning experience. The lesson will use methods that appeal to, auditory and visual learning styles. Students will work in small groups collaboratively to role play and present and also engage in discovery learning.

OBJECTIVES

Following this lesson, Form- four Principle of Business students will be able to:

·         Identify the different forms of promotion which are being used to sell a product or service by viewing online videos.

·        Manipulate comfortably the computer software program (Microsoft Power point 2007) to make presentations on the different types of advertisements.

·        Identify the channels or vehicles of advertising by selecting a product and examining all the different channels through which it is being promoted.

Show an appreciation for the use and ease of attracting customers’ attention and interest through the electronic media.

METHODS, MEDIA, AND MATERIALS

Methods

The teacher will start the lesson by giving a brief overview of the marketing mix and will use an example of a product to explain the reason why promotion of a product or service is necessary in order to market it.

Media     

The lesson will begin with an online video where certain products and services are being promoted through advertising, sales promotion and merchandising.

Materials

·        Computer Lab with at least 20 stations and 1 teacher’s station all with internet access.

·        Access to Microsoft Office Word, Power point and Excel

·        Overhead projector and projection screen.

·        Cell phone, perfume (products to be promoted)

·         Hand-outs with the different types advertising and the channels being used to advertise.

UTILIZE MEDIA AND MATERIALS

Preview the Materials

The teacher should be fully aware of the use of the internet and desktop computer.

Prepare the Materials

The teacher should do a walk-through in the computer lab prior to class to ensure all stations are working properly and that all computers are able to access the Microsoft Office software program.

Prepare the Environment

The lab should be checked by the LRC manager prior to class for adequate lighting, comfort, and to ensure all media is properly working.  The LRC manager should be available to assist in the event of any problems encountered. 

Prepare the Learner

The lesson will be introduced giving a brief overview of the content of the lesson and showing students the online videos from which they are to identify the different forms of promotion. A short discussion will ensue to get students views on why they think it is necessary to use these promotion strategies.

PROVIDE THE LEARNING EXPERIENCE

A power point presentation will be made explaining the different types of advertising and pinpointing the main purpose of each of the different types. Students will view a video of each type of advertisement as each is being presented so as to understand what each type sets out to do.

REQUIRE LEARNER PARTICIPATION

Initial Activities

Learners will then be instructed to form groups of not more than four students and to use one of the forms of advertising to promote the product. They will be required to also choose a vehicle or channel for the advertisement.

EVALUATE AND REVISE

Each group will present their advertisement of the product but will not reveal the type of advertising (informative, persuasive, competitive, and defensive) which they have used. The students and teacher will be the ones to recognize or guess the type of advertising.

If each of the groups successfully completed the task using correctly one of the formats to present the data, then they would have met the objectives.

Individual students from each group will be orally questioned on the content of the lesson.

A brief summary of the types of promotion, the types of advertising and the channels used to advertise will conclude the lesson.