The ASSURE Model Lesson Plan for PRICE

Analyze Learners	State Objectives	Select Media and Materials	Utilize Media and Materials	Require Learner Participation	Evaluate and Revise
The students of this class are familiar with the term price but may not have an economic meaning for it. The entire class is encountering the content for the first time. None of the students have learning disabilities. Most of the students are willing learners. All of the students can use the computer to surf the internet and create presentations eg power point presentations.	Students should be able to: 1. Accurately define the term price by including at least three of the following terms; value, demand, supply, 2.  State two pricing objectives and give reasons why businesses use these objectives. 3. Explain pricing strategies such as cost plus pricing, penetration pricing, predatory pricing, limit pricing, market driven pricing, value based pricing, psychological pricing. 4.  Identify pricing strategies used on various products in the community and suggest reasons for these strategies. 5. Suggest one alternative pricing strategy for the product at 3 above and give reasons for this choice. 6.  Suggest the pricing strategy for a new product and give reasons for that choice. All presentations will be evaluated at the end of each presentation.	the media to be used are (i)computer - internet (ii)overhead projector (iii) digital camera All equipment are located in the learning resource center which must be booked at least 48 hours in advance.	1. the teacher will find and bookmark the sites on the computer for the students to access . 2.  students will be given an overview of the topic before they access the internet. 3. the teacher will set up interview schedules with marketing personnel of SuperJ and Valmont. 4. Teacher will design a new product and give it a name, brand and label. this product will be shown to students for them to price it and give the strategy used.	Students will 1.use  the computer to access the following links and create a definition of the term price. http://www.entrepreneur. com/ encyclopedia/term/82380.html http://marketingteacher.com/lesson-store/lesson-pricing.html http://www.oxlearn.com/clip_Pricing-Models_11_25_260#topo 2.Brainstorm and suggest various pricing objectives. These will be shared with the rest of the class via a power point presentation various groups of students will examine the various pricing strategies by researching on the internet and share the findings through bookmarks to various sites and classroom presentations of powerpoint  or video created. 3.visit business places using skype and interview the marketing personnel on the strategy used for various products – strategy and reasons. 4.select a product and describe an alternative pricing strategy. 5.Examine prices of the telephone providers and interpret/suggest  the strategy used.	Students will be evaluated by peers and teacher using Rubics Assessment will take the form of 1. worksheet 2. online quiz